論“被審美”時(shí)代下,網(wǎng)絡(luò)游戲的行銷設(shè)計(jì)_25520.pdf

1、江西師范大學(xué)碩士學(xué)位論文論“被審美”時(shí)代下，網(wǎng)絡(luò)游戲的行銷設(shè)計(jì)姓名：黃俊麟申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：設(shè)計(jì)藝術(shù)學(xué)指導(dǎo)教師：毛小龍201106AbstractWiththerapiddevelopmentofnetworkgameindustrythenetworkgame’Svariousmarketingdesignincreasinglyappearin0111“dailylife，andbecomeoneoftheaesthetica

2、ctivitiesformassentertainmentandcomponentpartsButbecauseofgameplayersonlinegameoperatorandthelackofcommunicationandunderstandingbetweenthepartiesintheIntemet，resultinginthegameinmarketingdesignaestheticevaluationmadeahug

3、econtradictionsAndbecausethenetworkoperatorsasaestheticsubjectwiththeirowninaestheticactivities，bewithoutscruplethedominantpositionoftheaestheticdemand，mandatoryplayerstoputsomecheapmarketingdesignworkanddesigncontentins

4、tilledplayers，makingmarketingdesignworksinthepursuitofeconomicbenefitswhilecompletelyignoretheworksofartshouldhavesocialefficiencyresultinginthedesignofthenetworkgamemarketingWas”theaesthetic”phenomenonThispaperpointsout

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6、ppealThroughanalysisofonlinegamersartconsumptionpsychologynetworkgamemarketingdesignermotiveandtheentirenetworkgamedesignartmarketmarketingdesignandanalyzethecurrentnetworkgamesmarketingdesign”isaesthetic”phenomenonofcau

7、salityAttheendofthepaperforthenetworkgamemarketingdesigneliminates”aesthetic”phenomenonWasputforwardtheirviewsanddesignbasisAndputsforwardthenetworkgame’Smarketingdesignwillbecometheidealofbeautyconsumptionstageconclusio