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1、天津大學碩士學位論文珠海移動商家聯(lián)盟體系的項目運營研究姓名:林勖申請學位級別:碩士專業(yè):項目管理指導教師:郭均鵬;胡景山201112ABSTRACTMobilecommunicationindustrysincetheformationofasituationoftripartiteconfrontationsituationsince,trafficclassincomehasdroppedconsiderablyZhuhaimobi

2、leisalsofacedwithpopulationgrowthstagnation,mobilenumberandhighprevalencerate,percapitacostbalanceshowsdowntrendofyearafteryearsituation,thereisgreatriskfromcustomersMarketintheformoftheChinaTelecom,ChinaUnicornandotherc

3、ompetitorshavetoexplorenewmarketingbundlescommunicatingbymeansofcompetitioninthefieldofInrecentyears,theZhuhaimobileseniorleadershipbasedonaccuratemarketanalysisandjudgement,supportdataservice,moreaimedatthepresentdomest

4、icandinternationalhotareaofelectroniccommerce,successinthecompanytoestablishabusinessallianceprojectgroup,alsecruitedanumberofpartners,startedwiththeelectroniccommercedomainexplorationThispaperfirstintroducedtheresearchb

5、ackground,includingtheresearchgoalandthesignificance,domesticandforeignresearchpresentsituation,andintroducesthetraditionalprojectmanagementknowledgesystem,furtherdevelopmentofZhuhaimobilebusinessallianceofprojectmanagem

6、entintelecommunicationenterprises,putsforwardthepracticalnecessityasthebusinessalliancethesuccessfuloperationtoprovideatheoreticalbasisfor;secondlytobusinessallianceprojectofZhuhaimobilevoiceservicesanddataserviceseffect

7、aredescribed,illustratedandorderlyprojectmanagementtothebusinessallianceforthesuccessoftheoperationplaysanimportantroleinpromoting;finallytheUNITAoperatingmechanismforasystematicorderandfurtheranalysis,throughtheanalysis

8、ofandfromthecomparison,summedupasetofapplicabletothecharacteristicsofZhuhaielectroniccommerceoperationmanagementsystem,outofthewholebusinessalliancesystemserviceprocessandoperationmechanism,includingthesystemplatformsupp

9、ort,businessmanagement,informationmanagementqualityinspectionandothermodules,usingthequalityinprojectmanagement,schedulemanagement,timemanagement,riskmanagementandotheraspectsofanalysis,pointedoutthattheZhuhaimobilebusin

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