互聯(lián)網(wǎng)+農(nóng)產(chǎn)品加工項(xiàng)目計(jì)劃書

1、1大數(shù)據(jù)互聯(lián)網(wǎng)大數(shù)據(jù)互聯(lián)網(wǎng)農(nóng)產(chǎn)品加工廠農(nóng)產(chǎn)品加工廠本土本土化O2OO2O體驗(yàn)店體驗(yàn)店(織金縣織金縣)項(xiàng)目計(jì)劃書項(xiàng)目計(jì)劃書目錄目錄1項(xiàng)目介紹項(xiàng)目介紹.......................................................................................................................22項(xiàng)目背景項(xiàng)目背景..................

2、.....................................................................................................23產(chǎn)品選擇產(chǎn)品選擇.............................................................................................................

3、..........34目標(biāo)市場(chǎng)分析目標(biāo)市場(chǎng)分析................................................................................................................44.1目標(biāo)客戶群分析.........................................................................

4、..................................44.2競(jìng)爭(zhēng)分析.......................................................................................................................54.3SWOT分析.................................................

5、....................................................................65平臺(tái)搭建平臺(tái)搭建.........................................................................................................................66物流建設(shè)物流建設(shè)...........

6、..............................................................................................................77融資計(jì)劃融資計(jì)劃....................................................................................................

7、.....................77.1入駐企業(yè)融資................................................................................................................87.2民間個(gè)人資本融資.................................................................

8、......................................87.3政府資助.......................................................................................................................98營(yíng)銷計(jì)劃營(yíng)銷計(jì)劃.............................................

9、..........................................................................108.1線下營(yíng)銷.....................................................................................................................108.2電視營(yíng)銷...........

10、..........................................................................................................108.3網(wǎng)絡(luò)營(yíng)銷.........................................................................................................

11、............109投資分析投資分析......................................................................................................................................1210財(cái)務(wù)可行性分析財(cái)務(wù)可行性分析.............................................

12、...........................................................................1411風(fēng)險(xiǎn)分析與規(guī)避風(fēng)險(xiǎn)分析與規(guī)避........................................................................................................................17.12總結(jié)

13、總結(jié).............................................................................................................................203織金縣憑借得天獨(dú)厚的地理環(huán)境，政府大力扶持農(nóng)產(chǎn)品發(fā)展。近年來(lái)，織金縣在穩(wěn)定糧食面積的基礎(chǔ)上，加快發(fā)展農(nóng)村合作社，發(fā)展竹蓀、蔬菜、中藥材、水產(chǎn)、水果、優(yōu)質(zhì)土豆、小米核桃等產(chǎn)業(yè)，強(qiáng)龍頭

14、、擴(kuò)基地、樹品牌、拓市場(chǎng)，做大做強(qiáng)特色農(nóng)業(yè)產(chǎn)業(yè)?，F(xiàn)有竹蓀系列產(chǎn)品、有機(jī)蔬菜、三塘核桃、織金頭花蓼、夾缸酒、宮保雞丁、血豆腐、風(fēng)肉、農(nóng)家土制煙熏臘肉等特色農(nóng)產(chǎn)品。然而目前織金縣農(nóng)產(chǎn)品的加工粗放、包裝簡(jiǎn)陋，銷售僅局限于線下，沒有統(tǒng)一的電子商務(wù)銷售平臺(tái)，急需建設(shè)一個(gè)標(biāo)準(zhǔn)化的特色農(nóng)產(chǎn)品加工廠和建立一個(gè)統(tǒng)一規(guī)范的電子商務(wù)臺(tái)幫助織金縣農(nóng)產(chǎn)品走出去，提高銷售額，加快織金縣經(jīng)濟(jì)發(fā)展，盤活農(nóng)村合作社，促進(jìn)農(nóng)民增收，帶動(dòng)農(nóng)村致富。三、加工及銷售產(chǎn)品三、加工